Kirstin McLatchie Design

Roadtrip Nation

Kirstin — Sun, 06 Feb 2011 07:01:56 +0000

Roadtrip Nation’s purpose is to empower people to define your own road in life. We are a movement of people questioning the noise of conformity and encouraging one another to explore the possibilities outside our comfort zones. Since its beginning in 2001, roadtrippers have been seeking the stories of people who live meaningful lives based on their own definition of success. These stories are shared through nationwide campus events, an extensive online community, and a public television series.

Client: Roadtrip Nation
Role: Art Direction, Strategy, Design

Roadtrip Nation Education

Kirstin — Sun, 06 Feb 2011 07:01:10 +0000

Roadtrip Nation’s purpose is to empower people to define their own road in life. movement of people questioning the noise of conformity and encouraging one another to explore the possibilities outside our comfort zones. Since its beginning in 2001, roadtrippers have been seeking the stories of people who live meaningful lives based on their own definition of success. These stories are shared through nationwide campus events, an extensive online community, and a public television series.

RoadtripNation.org is home to The Roadtrip Nation Experience, an interactive, multi-lesson curriculum designed to facilitate self-discovery and give students direction in exploring different passions in their lives.

Client: Roadtrip Nation
Role: Art Direction, Strategy, Design

Roadtrip Nation Curriculum

Kirstin — Sun, 06 Feb 2011 07:00:09 +0000

The Roadtrip Nation Experience Journal is the companion workbook to the online curriculum, an interactive, multi-lesson curriculum designed to facilitate self-discovery and give students direction in exploring different passions in their lives.

Client: Roadtrip Nation
Role: Art Direction, Design

Roadtrip Nation Tour 2008

Kirstin — Sun, 06 Feb 2011 06:59:42 +0000

Each fall and spring Roadtrip Nation hits the road to visit college campus’s around the country to encourage young people to roadtrip and explore life outside their comfort zones. The fall tour focused on the 2008 PBS series and the behind the wheel roadtrips that are filmed each summer. The campus tour promotional materials were created in association with and sponsored by State Farm Insurance, College Board, Tourism Australia and Rand McNally.

Client: Roadtrip Nation
Role: Art Direction, Design

Solidarity Rock Postcard

Kirstin — Sat, 05 Feb 2011 12:03:50 +0000

Solidarity Rock is a non-profit organization focused on the support of Cuban Rock musicians trying to build their growing music scene on the island and the Cultural exchange of musicians and artists supporting each other. Due to a nearly complete lack of access to everything from strings to guitars to amps, they are having to build and re–build their own gear from old Russian and German parts or scavenge throughout their provinces for gear to keep playing.

Client: Solidarity Rock
Role: Concept, Design
Photography: Whatartist

Pangea Project Website

Kirstin — Sat, 05 Feb 2011 11:55:28 +0000

The Pangea Project is dedicated to the growth of microfinance organizations. The site acts as a hub for donors to find microfinance organizations that fit their interest through sharing success stories from the communities receiving funding.

Client: Pangea Project
Role: Concept, Design

Live Active Brochure

Kirstin — Sat, 05 Feb 2011 04:54:47 +0000

Aging doesn’t have to be boring. Enjoying the newfound freedom that retirement brings can be one of the most exciting and invigorating times in ones life. This brochure for Live Active focus’s on inspiring a fit, fun and healthy lifestyle.

Role: Concept, Design

Yoga World Brochure

Kirstin — Sat, 05 Feb 2011 11:52:36 +0000

Yoga is an invigorating and inspiring experience. This brochure veers of the traditional muted imagery and captures the energy and spirit of yoga with a fresh, fun color palate.

Role: Concept, Design

Indoor Vermicompost Bin

Kirstin — Sat, 05 Feb 2011 04:51:51 +0000

Vermicomposting or worm composting is a simple way to turn household refuse in to usable fertilizer. GoodEarth makes it even easier with this counter-top vermicompost bin. The design of this packaging uses rich deep browns and vibrant greens, just like in a healthy garden.

Client: GoodEarth
Role: Design, Illustration

Roadtrip Nation Tour 2009

Kirstin — Sat, 05 Feb 2011 12:51:16 +0000

Client: Roadtrip Nation
Role: Art Direction, Concept, Design
Illustration: Sacha Penn